Caroline Smith

Content Luminary

 

Caroline Smith is a seasoned multimedia artist whose fervor for animals aligns seamlessly with her mastery in media. Graduating with a Bachelor of Arts in Documentary Media from High Point University in May 2017, her forte lies in the art of storytelling, adeptly navigating each facet of its intricate process.

Boasting over a decade of photography expertise and eight years of videography proficiency, Caroline stands as a comprehensive resource in the realm of media. Presently serving as a producer at The Weather Channel in Atlanta, Georgia, she contributes significantly to a diverse spectrum of broadcast content. Her portfolio spans the production oversight of live and taped segments, encompassing breaking news, sports, showbiz, and tech news. Her expertise extends to meticulous video curation, editing finesse, and seamless voiceover integration for national news distributed across TV and OTT platforms.

Noteworthy are her successful stewardship in producing two impactful series, catalyzing substantial social media growth, and leading comprehensive content management. This encompasses talent coordination, creative oversight, and conducting extensive research to curate hyper-localized daily content tailored for eight major US cities.

Simultaneously, Caroline strategically manages three influential social media platforms on Instagram, Facebook, and TikTok, amassing a cumulative engagement of over 20 million likes. Her focused approach revolves around advocating for tools designed for pets with disabilities and illuminating the vibrant lives of disabled dogs. The resonance of her impactful narrative within the audience underscores her ability to foster an informed and engaged community.